PDCA Launches New Leads Generator For PDCA Contractor Members: findapainter.com

Over the last 12 months, I’ve heard from many, many members about the benefits and value of PDCA membership. In almost all of those conversations, there was discussion regarding how PDCA should get in front of the consumer to help our contractor members get more work.

So the PDCA National staff starting researching, investigating, discussing the most effective and efficient methods to promote consumers to hire professionals and to hire PDCA contractors.

During that research, some interesting information surfaced about how consumers find providers of local products and services. Two very giant statistics stood out… according to a recent survey by a very credible marketing survey company, 66% of Americans use the internet to search for local products and services. More importantly, 61% of those searching actually make a purchase.

That information is huge to any company wanting to gain a larger share in their respective local market area. This means the easier you are to be found on the internet, the more likely a consumer can find you and purchase from you.

PDCA National has embarked on an extensive overhaul of the existing leads generation system to create a new, easy to use, simple consumer friendly website called findapainter.com. The site launched on July 31, 2010 (all PDCA contractor members were notified to visit the site during the beta testing to review and update their respective company contact information).

This site has been built specifically for the local consumer that has a desire to find a local painting contractor to perform work.

The concept in a nutshell – when someone sits down at a computer and types in “painter my city” the plan is to have findapinter.com come up first. They can then hit this site, type in a city name, and all the PDCA contractors in that area will be listed. The latest search engine optimization (SEO) techniques are included in this roll out.

After several rounds of focus group review, we have settled on ten free features that include company name, contact information, a link to the company website, direct email, SEO title bars, and more. And we are preparing some upgrade (small monthly fee) features that include addition of logos, testimonial gallery, picture gallery, company FAQ’s, discount coupon uploads/downloads.

There is a plan to leverage our resources with several other industry related consumer groups to get the findapainter.com advertising in from of as many people as possible

All in all, a great value to PDCA membership has been added to the benefit package of every PDCA contractor member with findapainter.com

To make this work and leverage this website to work to your advantage, you need to spread the word wide and far. PDCA National will be providing monthly tips on how to increase your ability to be found on the internet, both at findapainter.com and on your own website.

Best wishes for a prosperous summer season. Your comments are always welcome.

Richard Greene
PDCA CEO