The digital home of The Wooster Brush Company is growing. Far beyond a showcase for products, the website is now one of the most valuable resources for painting info on the web. From selecting the proper applicators, all the way through cleanup, woosterbrush.com continues to add to its online toolbox to assist the beginner as well as professionals and retailers.

The expanded Painting Tips section (www.woosterbrush.com/PaintingTips) now offers more than just cleaning tricks to keep brushes performing like new. One of the engineers behind the Sherlock® frame demonstrates its industry-leading traits on the new “Videos” page. The “All About Applicators” manual and 50-queston online certification program help guide tool selection and test painters’ or retailers’ knowledge of the trade.

Visitors looking for Wooster-related news can find it all in the new Press Room section (www.woosterbrush. com/PressRoom). Press releases and high-resolution photos announcing new products are available on the “Releases” page. The “Articles” page contains reprints of Wooster editorial published by national industry magazines. Two existing pages, “In The News” and “Archived News,“ moved to the Press Room; they offer in-depth looks at Wooster tools that were featured on the website home page.

The Wooster online catalog (www. woosterbrush.com/Catalog) is updated the moment a new product launches. Every tool can be viewed by either browsing the electronic pages, or by utilizing the search function. The “Alpha Dealer Locator,” also found in the Catalog section, can be used to find retailers selling new Alpha™ professional paintbrushes across the United States.

Even with the addition of the new content, the simple navigation structure has remained. To receive e-mail updates when future changes are made to the Wooster website, use the sign-up box found on the lower left corner of woosterbrush.com.