Painting contractors recognize that their reputation – and livelihood – depends on the final product they deliver. That’s why it’s easy to understand why many are reluctant to replace the oilbase primers they have long relied on to solve paint problems – like blocking water stains or hiding dark paint colors – with new “next generation” water-base technologies that promise to deliver equally good results.

However, primer technology has come a long way in the last several years. Driven by increasingly stringent regulations, as well as the “green” movement, manufacturers have been striving to develop advanced formula water-base primers that exceed regulatory guidelines, yet have all the performance characteristics of traditional oil-base primers.

Zinsser Smart Prime Advanced Formula Water-Base Primer was developed to give contractors everything they expect from an oil-base primer in a water-base formula that’s VOC compliant everywhere. It combines the dependable stain-blocking of an oil-base and the exterior flexibility of a water-base – without sacrificing the convenience contactors are looking for – fast dry time, low-odor and easy soap and water cleanup.

“The Zinsser lab has long been on the cutting edge of product innovation, creating new products – and new product categories – to meet the needs of contractors,” said Frank Glowacki, Director of Marketing for Zinsser primers. “Smart Prime was the result of years of research, formulation and testing. We believe it will exceed contractors’ expectations for quality and performance.”

A revolution in water-base technology, Smart Prime is formulated with a proprietary resin system that resists rewetting to block stains from water like an oil-base primer. It also effectively blocks other water-soluble stains like stains from nicotine and ink and features other performance characteristics once reserved for oil-base formulas – like superior flow and leveling and deep penetration for better sealed surfaces – without sacrificing the benefits of a water-base primer.

Like other water-base primers, Smart Prime effectively seals all oil-soluble stains like grease, crayon, tar and asphalt, so projects can be completed with just one primer. A superior all-purpose, all-surface interior/exterior primer, it dries to a flexible film that expands and contracts with the elements, making it ideal for exterior paint jobs by preventing common paint problems like cracking, peeling and blistering. It also offers fast dry time and soap and water cleanup in a low odor, zero VOC formula.

LEED compliant Smart Prime features legendary Zinsser adhesion, so it sticks to all surfaces – even dense, glossy surfaces like enamel paints and varnishes, paneling, laminates or ceramic tile – without sanding or deglossing. It won’t raise the wood grain like traditional water-base primers can and seals in knots and tannin that can cause spotting, bleeding – and expensive call backs – so it’s great for priming cedar, redwood and other new wood.

Ideal for use on bare or painted surfaces like drywall, aluminum, vinyl, steel, galvanized metal and PVC, Smart Prime seals porous surfaces like cured plaster, concrete, stucco and masonry and binds chalky siding and trim. It offers excellent hide and great enamel hold-out, even over dark color topcoats, and can be tinted for improved hiding power and one-coat topcoat coverage. It can be applied using brush, roller or spray, dries to the touch in 30 minutes, and is ready to recoat in one hour.

Ideal for use on bare or painted surfaces like drywall, aluminum, vinyl, steel, galvanized metal and PVC, Smart Prime seals porous surfaces like cured plaster, concrete, stucco and masonry and binds chalky siding and trim. It offers excellent hide and great enamel hold-out, even over dark color topcoats, and can be tinted for improved hiding power and one-coat topcoat coverage. It can be applied using brush, roller or spray, dries to the touch in 30 minutes, and is ready to recoat in one hour.

Smart Prime with Advanced Formula Water-Base Technology is available in a 100% recycled plastic can that is 100% recyclable. For more information about Smart Prime, and the complete line of Zinsser high performance primer-sealers, visit www.zinsser.com.

CONTACT US

Rust-Oleum Corporation
11 East Hawthorn Parkway
Vernon Hills, IL 60061
www.zinsser.com