ceo’s message
Attend the EXPO in Las Vegas with us.
There is an exciting opportunity happening in an exciting town at an exciting venue. And it’s just around the corner!
The 2012 Painting and Decorating EXPO, the premier educational programming event of the year, is taking place February 19th-22nd in Las Vegas at the electrifying Planet Hollywood Resort and Casino, right in the middle of all the action.
This is an opportunity for every painting and decorating contractor in America and Canada to come together to get smarter, get better and get business. Leading experts will be on hand to deliver powerful presentations, conduct remarkable discussions, and answer pertinent questions about what’s happening in our industry today.
Included in the event is the manufacturer and supplier exposition, where you have the opportunity to network with industry vendors and representatives. In addition, we’re excited to announce that PDCA is bringing something new to the trade show floor this year — live demonstrations! Learn the hottest techniques from international painting icon and leading decorative artist Pierre Finkelstein of the International Decorative Artisans League (IDAL), and other industry experts, including instructors and board members of IDAL and the National Guild of Professional Paperhangers (NGPP). Don’t miss this chance to learn limitless looks on walls, millwork, doors and ceilings and chat one-on-one with experts as they demonstrate techniques.
In addition to the opening session on Monday and the awards breakfast on Tuesday, a Wednesday morning summary session has been added to help grow your business. You’ll hear from a national speaker about improving the marketing visibility of your company. Pair this with the free YouTube video you can create on-site for the PDCA website and your own website, and you’re already ahead of the competition for 2012! You can’t get that anywhere for the price of registration.
As always, there are great evening activities planned on- and off-site. And, of course, you can enjoy many other activities in the Las Vegas region during your stay.
So mark your calendar and make plans to meet with us in Nevada this coming February. Remember… what happens in Vegas, helps your business!
Richard Greene
PDCA CEO



